Jim Morrison: We’re Being Programmed by Radio

“So there’s really no choice involved.”

Jim Morrison, 1968 - By Günter Zint (Source)

 They’re being programmed by their radios.

The major radio stations,
Only play 30 songs
Over and
Over and
Over—
24 hours a day.

It’s been proven
That what you hear the most
Is what you like the most.

So there’s really no choice involved.
Someone is programming it.

What everyone should say is:
The medium is the message,
And the message is me.

Stand up
And say, “I’m me.”
And be fully aware of that fact
And let everyone else know it.

You are yourself
And express it.

— Jim Morrison
CBC, Interview by Tony Thomas (1970)